Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
One in ten young adults frequently engage in self-harm
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...
Triggered by new technology, changing consumer habits and fierce competition, the dining industry has gone through a great deal of evolution in recent years. ...
The emergence of e-Commerce has undeniably reshaped the fashion cycle and changed the way consumers buy new clothes. The convenience brought by new technologies ...
The emerge of the internet and mobile devices has transformed the old shopping habits. People can purchase anytime and anywhere nowadays. Products across the ...
YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways