60% of social media users would let brands sponsor their photos
YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
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A quarter of Singaporean consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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A third of Singaporeans have used internet dating
43% of millennials have used an internet dating service or app at some point – while Tinder is the best known and one of ...
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Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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77% of women in Singapore who have suffered from period pain say it has affected their ability to wo
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
