Almost one in ten Singaporeans have taken on more debt to cover expenses
The majority will cut back on non-essential spending
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Connected Research Data Systems and The YouGov Cube
How the YouGov Cube offers uniquely detailed brand tracking insights
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Negative buzz surrounding Honestbee affects reputation among Singaporeans
Corporate restructuring and operational setbacks sends brand health scores in decline.
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Most Singaporeans own credit cards but few are in debt
Singaporeans are avid credit card users – with almost three-quarters paying with them at least once a week
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Singapore Airlines tops YouGov’s annual BrandIndex Buzz Rankings
YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...
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StarHub’s corporate woes deflate its Buzz score
Following news of restructuring, consumers are buzzing with negative comments.
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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Recruiters beware! One in five people in APAC admit to having lied on their CV
YouGov finds that the most common lies people tell are about their experience and personal interests
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Despite the m-commerce hype just 15% of APAC consumers used apps to buy apparel in the past year
New YouGov research reveals 39% of consumers believe retailers will close physical stores as online shopping becomes more popular
