Interest in women’s sport in S’pore below global average
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
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Do people in S’pore see Father’s Day as a “proper” special occasion, or is it too commercialised?
Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion
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More than a third of Singapore residents think Thailand will top the SEA Games medal tally
When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis
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Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
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Mums in S'pore more likely to wear athleisure than the overall female population
They are also more likely to consider functionality and brand name in their purchase decision
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Twitter members in S’pore mostly unaffected by acquisition by Musk, although a quarter are surprised
Some hold worries that the potential removal of moderation could develop it into a platform for hate speech and misinformation
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Relationships in S'pore: How long you should wait before saying “I love you”, buying a home & more
A new YouGov survey asked 1,057 Singapore residents about the ideal timeline for taking those important steps
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Just how popular is anime in Singapore – and related merchandise and events?
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
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How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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Six in ten Singapore residents say the pandemic has adversely impacted mental health
Among the 17 markets surveyed, Singapore accounted for the biggest year-on-year increase in the proportion of people who experienced this negative impact
