Do people in S’pore see Valentine’s Day as a ‘proper’ special occasion, or is it too commercialised?
Across the world, people have a cynical view of the celebration
Across the world, people have a cynical view of the celebration
In 2023, this is what denizens of APAC most want to achieve.
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks
In Singapore, digital media, streaming video and interacting with social media are set to see the biggest increase in consumption over the next year
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
One in three also say Singaporeans are becoming less patriotic
Streaming services are also set to see most consistent spend among the group