Do people in S’pore see Valentine’s Day as a ‘proper’ special occasion, or is it too commercialised?
Across the world, people have a cynical view of the celebration
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What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
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APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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A third of S’pore adults expect to spend less on Christmas because of the rising cost of living
Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks
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Most global consumers to stick with current media habits: YouGov report
In Singapore, digital media, streaming video and interacting with social media are set to see the biggest increase in consumption over the next year
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Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
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Almost six in ten S’pore adults think online gambling should not be allowed, fourth highest globally
YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate
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Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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What do Singaporeans intend to do this National Day? Watch the parade online and stay home
One in three also say Singaporeans are becoming less patriotic
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S’pore adults aged 18-24 have greatest intention to increase spending on live entertainment
Streaming services are also set to see most consistent spend among the group
