Local banks dominate YouGov’s Bank and Payment Brand Rankings 2022 in S’pore
Digital bank Revolut, targeted mostly at travellers, recognised as most improved brand of the year
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How are consumers in APAC discovering new brands?
Here are the most common channels through which consumers in APAC are learning about new brands.
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Global Best Brand Rankings 2022: Singapore
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the ...
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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Almost six in ten S’pore adults think online gambling should not be allowed, fourth highest globally
YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate
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Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Will rising costs hurt the insurance industry in APAC?
Latest YouGov data sheds light on how consumers in Australia, China, Hong Kong, India, Indonesia and Singapore expect to adjust insurance spending
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Singapore’s Most Talked-About Brands: July 2022
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
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Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
