Amid these turbulent times, consumers are seen to place higher importance on insurance and savings, followed by future proofing and money management
Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.
In 2023, this is what denizens of APAC most want to achieve.
What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?
Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks
Digital bank Revolut, targeted mostly at travellers, recognised as most improved brand of the year
Here are the most common channels through which consumers in APAC are learning about new brands.
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the ...
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate