Uncovering Black Friday Shoppers in Australia and Singapore
Black Friday is a renowned shopping sales period in the western part of the world. But how does it stack up in APAC?
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Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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Singapore Airlines tops YouGov’s Recommend Rankings 2022
YouGov’s latest rankings reveal the brands consumers were most likely to recommend to a friend or colleague
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YouGov Recommend Rankings 2022 - Vietnam
Discover what brands are taking the top spots.
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YouGov Recommend Rankings 2022 - Singapore
Discover what brands are taking the top spots.
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
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Singapore’s Most Talked-About Brands: July 2022
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
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Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
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S’pore adults aged 18-24 have greatest intention to increase spending on live entertainment
Streaming services are also set to see most consistent spend among the group
