Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
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Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
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95% of APAC residents support new measures to tackle obesity
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
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Qoo10’s ambitions look to build on strong base
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
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Only 11% of APAC consumers primarily use apps to order their pizza delivery
Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
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Who are the laziest people in APAC?
Work, work, work. All we ever seem to do is work. According to the latest research from YouGov, the world’s leading online research firm, ...
