McDonald’s the most positively talked about brand amongst Singaporean millennials
The most popular brands among 18-34 year-olds.
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APAC Fashion Industry Study
The emergence of e-Commerce has undeniably reshaped the fashion cycle and changed the way consumers buy new clothes. The convenience brought by new technologies ...
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Singapore Airlines is the most positively perceived brand in Singapore
Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...
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APAC eCommerce Industry Study
The emerge of the internet and mobile devices has transformed the old shopping habits. People can purchase anytime and anywhere nowadays. Products across the ...
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YouGov Omnibus reveals things you may not know about Singaporeans...
Latest research from YouGov Omnibus shows you something you may not know about Singaporeans.
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April's Ad of the month – Singapore: Huawei
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...
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56% of Singaporeans believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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A quarter of Singaporean consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore
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A third of Singaporeans have used internet dating
43% of millennials have used an internet dating service or app at some point – while Tinder is the best known and one of ...
