Ad of the Month – Charles & Keith
Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & Track.
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The highs and lows of Huawei
U.S. restrictions hits Huawei’s brand health scores
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APAC Snacking Industry Study
Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...
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Singapore Airlines best perceived brand by women
Singapore Airlines has topped YouGov’s latest women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression ...
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Scoot’s problems cause brand turbulence
By Ervin Ha, YouGov’s Head of Data Products, Asia Pacific
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Singapore Airlines mendahului carta tahunan BrandIndex Buzz YouGov
Carta Tahunan BrandIndex Buzz YouGov didominasi oleh jenama-jenama dari Singapura dimana syarikat penerbangan kebangsaan negara itu, Singapore Airlines mendahului carta selama empat tahun berturut-turut. ...
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APAC Beauty Industry Study
The personal care industry has extended beyond the traditional female market. With more male consumers paying more attention to their appearance, it is crucial ...
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Netflix tops YouGov’s Singaporean brand advocacy rankings
Netflix has the strongest brand advocates among Singaporean consumers, new analysis from YouGov BrandIndex reveals.
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APAC Dining Industry Study
Triggered by new technology, changing consumer habits and fierce competition, the dining industry has gone through a great deal of evolution in recent years. ...
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StarHub’s corporate woes deflate its Buzz score
Following news of restructuring, consumers are buzzing with negative comments.
