YouGov’s ‘International FMCG/CPG report 2021: Consumer goods in a crisis’ reveals changes to Singaporeans consumption of fast moving / consumer packed goods since the pandemic.
Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...
The top ten most positively talked about brands across twelve APAC markets
A quarter do not intend to celebrate this year
E-commerce and hygiene brands show biggest improvement in 2020
This month, e-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness over the past month.
Majority much more likely to purchase from brands with strong social conscience
YouGov / Imperial College London study looks at COVID-19 preventative measures across six ASEAN nations
Delivery services, fast food and personal hygiene brands fare well
Singapore Airlines tops the list for the fifth year in a row