The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
According to the data from YouGov’s BrandIndex, Shopee’s Ad Awareness score has shot up by 10 points from 57% to 67% between May 25 ...
IKEA's Ad Awareness score, which measures whether someone has seen a brand’s advert in the past two weeks, has risen by 9 points from ...
Eight in ten (80%) Singaporeans have bought shopped online in the past three months, trailing behind 85% who have shopped in-store
YouGov’s ‘International FMCG/CPG report 2021: Consumer goods in a crisis’ reveals changes to Singaporeans consumption of fast moving / consumer packed goods since the ...
Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...
The top ten most positively talked about brands across twelve APAC markets
A quarter do not intend to celebrate this year
E-commerce and hygiene brands show biggest improvement in 2020
This month, e-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness over the past month.