Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from ...
The rankings reveal the brands that enjoy the best brand health among Singaporeans The FMCG rankings in Singapore are divided into two sub-categories: Personal ...
YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...
YouGov Profiles captured the demographic and behaviour of the early technology adopters in Singapore who are actively on the lookout to buy new technology ...
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
According to the data from YouGov’s BrandIndex, Shopee’s Ad Awareness score has shot up by 10 points from 57% to 67% between May 25 ...
IKEA's Ad Awareness score, which measures whether someone has seen a brand’s advert in the past two weeks, has risen by 9 points from ...
Eight in ten (80%) Singaporeans have bought shopped online in the past three months, trailing behind 85% who have shopped in-store
YouGov’s ‘International FMCG/CPG report 2021: Consumer goods in a crisis’ reveals changes to Singaporeans consumption of fast moving / consumer packed goods since the ...
Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...