Singapore: Biggest Brand Movers – December 2021
See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.
-
What impact has the OCBC phishing scam had on the bank’s brand?
See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.
-
Singapore Airlines is the most positively perceived brand in Singapore
Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...
-
April's Ad of the month – Singapore: Huawei
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...
-
September’s most successful ad – Apple iPhone
This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...
-
Incoming Topshop CEO faces strong competition at home, online, and abroad
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
-
August’s most successful advertiser – Amazon
This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...
-
Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
-
Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
-
Quarterly Report: Domino's
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
