Data from YouGov BrandIndex shows that awareness of Samsung's advertisements in both markets rose by more than 6 percentage points in February.
Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked
See how public perception towards OCBC has changed after recent actions by the bank to reimburse all victims of December’s phishing scam in full.
See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.
See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.
Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...
This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...