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Brand

How are consumers in APAC discovering new brands?

How are consumers in APAC discovering new brands?

Here are the most common channels through which consumers in APAC are learning about new brands.

  • Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?

    Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?

    Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?

  • Singapore: Biggest Brand Movers – December 2021

    Singapore: Biggest Brand Movers – December 2021

    See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.

  • Welcome to Uniqlo

    Welcome to Uniqlo

    How the fashion retailer took over Singaporean wardrobes

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