Singapore Advertiser of the Month: Amazon Prime
Data from YouGov BrandIndex shows that awareness of Amazon Prime's advertisements rose by over ten percentage points in June.
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Report: The Changing Financial Landscape in Singapore
YouGov's latest local report, 'The Changing Financial Services Landscape in Singapore', explores trends in finance activities, the top concerns in digital finance services in ...
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APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?
What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?
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Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
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Singapore Advertiser of the Month: ComfortDelGro
Data from YouGov BrandIndex shows that awareness of ComfortDelGro's advertisements rose by over nine percentage points in May.
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Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
In which markets do consumers most and least prefer buying food produced in their own country?
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Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
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Consumer trust in traditional versus digital-only banks in APAC
How large is the trust gap in different APAC markets and across different age groups?
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APAC Biggest Brand Movers – April 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
