Welcome to Best APAC Buzz Rankings 2020!
2020 has been a tough year to many businesses. Yet, some brands have overcome the challenges and generated positive buzz amongst APAC consumers. YouGov is excited to share the positive brand stories with the launch of the Best APAC Buzz Rankings 2020!
Check out the below rankings to see which brands made the top 10 list in its markets, which brands have improved most year-on-year, and the top 10 brands in the APAC region as a whole.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which measures the public’s perception of thousands of brands every day across 40 sectors.
Best Buzz Rankings 2020 Singapore:
Most Improved Best Buzz Rankings 2020 Singapore:
Best APAC Buzz Rankings 2020:
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2020. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2019 and 2020, to be included in the Buzz Improvers list, the variance must be positive. Scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands must be tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.
For this year’s Asia Pacific top ten list, YouGov used data from 12 markets – data from markets that cover three sectors or fewer were not counted in the top 10. The rankings use the Buzz score which assesses the buzz or net sentiment generated across all media (advertising, news and word of mouth).