Despite coronavirus-related curbs existing around the world, Singaporeans are the most likely nationality – alongside the British – to cite travel restrictions as the factor preventing them from travelling right now, new research from YouGov reveals.
The data, collected by YouGov’s Global Travel Profiles tool from across 25 markets, shows that two thirds (67%) of Singaporeans say that the current regulations are preventing them from travelling. This compares to 61% who say that health concerns are doing the same.
In most markets around the world, these factors are ranked the other way around, with health concerns outweighing restrictions as a reason not to travel. But this data suggests that for Singaporeans, the restrictions alone are enough of a reason to stay at home.
The barriers preventing would-be travellers from going on holiday are dampening Singaporeans’ desire to take vacations. Fewer than three in ten (28%) say they plan to take an international holiday in the next 12 months and only 14% are looking to vacation domestically, the lowest ranked of the 20 markets surveyed.
The data comes from Global Travel Profiles, a new research tool which tracks global consumer sentiment and attitudes every day across the largest travel and tourism markets. It is created so that those in the tourism industry can analyse how to best target their audiences for growth – identifying who is ready to travel when, and what kind of travel they are planning.
Fully customisable by geography, subscribers can discover emerging trends on intended travel habits and behaviours for the forthcoming 12 months. It provides a holistic view of the travel market, including granular consumer insights on preferred locations, booking methods, accommodation and transportation preferences.
YouGov Global Travel Profiles is connected to YouGov’s market-leading depth and breadth of consumer data meaning it provides a much wider dataset than just isolated travel attitudes. It is an extension to YouGov’s connected data solutions and is complementary to YouGov DestinationIndex.
Eva Stewart of YouGov: “YouGov Global Travel Profiles is vital to industry insiders looking to understand traveller expectations in the current climate as the tourism industry readies itself to step into the post-COVID world. It is the perfect, cost-effective resource for strategic, operational and marketing activities, delivering the most up-to-date, robust data on changing attitudes to travel.”