APAC Snacking Industry Study

APAC Snacking Industry Study

Understand the Snacking Behaviour of APAC Consumers

People have always had a love-hate relationship with snacking. On one hand, while it is believed that snacking helps people to relieve stress; on the other hand, uncontrolled snacking can have a negative impact on health. Nowadays, consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. What does this mean for the traditional snacking industry? What steps should they take to keep up with healthy eating trends?

In view of this, YouGov, an international data and analytics group, polled consumers in 10 markets across Asia Pacific, aiming to help the industry folks to understand the snacking habits amongst APAC consumers. 

This report covers the following topics:

  • Favourite type of snack and snack flavour in APAC
  • Frequency of snacking
  • Occasions where consumers snack more
  • How people hear about new snacks
  • Where do people usually buy snacks
  • Top 10 purchase considerations when buying snacks
  • What makes a snack “healthy”
  • What an “ideal snack” looks like


Download our study now to find out more. 

Photo source: Getty Image