The YouGov Omnibus is an essential tool for:
- Generating campaign coverage
- New product development
- Campaign planning / evaluation
- Gauging instant public opinion on breaking news stories
- Ad tracking and concept testing
And many more situations!
Who uses YouGov Omnibus?
Our Omnibus clients range from:
- PR agencies seeking findings to generate media interest, whether it’s national, regional, global or trade press coverage
- Advertising / communications agencies who need to track awareness of advertising campaigns
- Consumer brand executives seeking to understand consumer sentiment / attitudes on a once-off or regular basis
- Charitable / non-profit organisations looking to gather public opinion and maximise coverage around issues that matter to their cause
- Marketing and customer insight teams looking to understand trends in their industry, and the attitudes and behaviours of customers and prospects
- Strategy teams needing reliable data to make better-informed business decisions quickly
- Branding / NPD teams looking to gauge reaction and interest amongst their target audience
YouGov’s research receives far more media coverage than anyone else’s research*.
*Source: Meltwater News