Consumer Purchase Behaviour for Fashion in Singapore

The emerge of e-commerce has reshaped the fashion cycle and changed the way consumers buy new clothes. The convenience bought by the new technologies at the same time makes the fashion industry more competitive than ever. Fashion industry players need to understand the change of consumer purchase journey in order to cope with the more demanding and discerning consumers nowadays.

The latest YouGov survey finds that 34% people in Singapore would shop for clothes online at least once a month. Over 40% of Singaporean consumers find inspiration for their new purchase through online shops. What are the other purchasing behaviours that fashion industry practitioners should pay attention to?  

YouGov, an international data and analytics group, investigates the change of apparel shopping habits in Singapore, with an aim to help fashion industry folks to answer the following questions: 

  • What would attract consumers to shop at a brick & mortar store nowaday?
  • What are the key reasons for consumers to buy clothes online?
  • What factors would make a consumer choose a fashion brand over the others?
  • How's the distribution of spend across different type of clothing and accessories?

Download a FREE infographic which summaries the findings from YouGov's latest survey about fashion shopping behaviours by filling in the below form! 




Photo source: Getty Image