YouGov Direct

YouGov Direct is an award-winning*  self-service platform for advertisers, media agencies, and publishers. Direct allows you to precisely target the audience you need, in the moment you need it, and deliver your research with exceptional speed.

We offer around 80 profiling variables offering uniquely granular hyper-targeting and data for analysis, all in a self-service platform that gets you up and running quickly.

YouGov Direct can help you:

- Test ad creative and messaging

- Create instant surveys direct-to-consumer at each iteration

- Assess campaign performance

For Advertisers & Media Agencies

Create fully-opt in and transparent advertising campaigns.

Target precise audiences with granular and accurate profiling data.

Make advertising a two-way dialogue.

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For Publishers

Monetise your audience outside of your own properties.

Enhance user experience with consent-driven advertising.

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For Consumers

Get rewarded when organisations use your approved data to target you with advertising.

Monetise your ad experience anonymously with improved privacy.

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Getting started with YouGov Direct is as easy as 1, 2, 3:

  1. Set up an account in 5 minutes
  2. Target, publish, & launch your survey in 10 minutes
  3. Watch instant results roll in

Try YouGov Direct now!

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~80 profiling variables ensure precise audience profiling. The YouGov Direct Panel gives you access to audiences that are receptive to your communications and offers.


Self Service & Speed

Sign up is a quick and easy process, you can get your first survey up and running in less than 10 minutes with results delivered fast.


Multi-Market Reach

Large panels are currently available in Australia, Singapore, the UK and the US, with additional markets available in the coming months including Canada.​


Built for Advertising in the GDPR & post-CCPA World

YouGov Direct enables accurate and ethical consumer targeting. YouGov Direct panelists decide how much of their personal data they wish to share with advertisers. A double opt-in process gives your business extra peace of mind when conducting research - the YouGov Direct Panel is ready and receptive to your relevant advertising, offers, and surveys. Consumers are compensated for their opinions when they complete advertiser surveys.


Transparency through Blockchain Technology

Blockchain technology underpins YouGov Direct creating an audit trail of verifiable transactions between advertisers and consumers. This audit trail provides CCPA and GDPR assurance for businesses and creates complete transparency of data use between consumers and advertisers.


The YouGov Advantage

  1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.

  3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.


The platform is self-service, to improve speed and reduce costs. As a result, data generated by YouGov Direct may not be published using the YouGov name.


Award-winning: International Innovation Awards® 2020

Delivering incredibly fast research results, this self-service and multi-purpose research platform promotes data consent and total transparency. YouGov Direct has therefore been identified as one of the most innovative service solutions in the Asia Pacific by International Innovation Awards® 2020. IIA 2020 is the most coveted regional recognition programme organised by Enterprise Asia. It recognises outstanding innovations and innovative practices that seek to improve the standards of living across the globe.  

For further informaion, please visit the International Innovation Awards® 2020 website.










Want to know more about our research service? Schedule a demo now for a free research consultation session!

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Have questions or want to see YouGov Direct in action?