Tracking the public perception of brands across the world everyday. Want to find out what the world thinks about your brand? BrandIndex is the authoritative measure of brand perception, monitoring thousands of brands across dozens of sectors.
We interview thousands of consumers every day, yielding over 2.5 million interviews a year. BrandIndex operates internationally, allowing you to track brand perception in one market, compare across multiple markets or monitor the global picture.
Our data is updated daily and readily available through the intuitive BrandIndex reporting tool. It is simple to keep an eye on your brand’s health and to act immediately when key metrics change. BrandIndex gives you access to the critical insights necessary to make rapid, informed decisions.
This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...
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