Singaporean public’s view of GOJEK picks up quickly
YouGov BrandIndex data shows that the ride-hailing app has made strong progress since November launch
Tracking the public perception of brands across the world everyday. Want to find out what the world thinks about your brand? BrandIndex is the authoritative measure of brand perception, monitoring thousands of brands across dozens of sectors.
We interview thousands of consumers every day, yielding over 2.5 million interviews a year. BrandIndex operates internationally, allowing you to track brand perception in one market, compare across multiple markets or monitor the global picture.
Our data is updated daily and readily available through the intuitive BrandIndex reporting tool. It is simple to keep an eye on your brand’s health and to act immediately when key metrics change. BrandIndex gives you access to the critical insights necessary to make rapid, informed decisions.
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Scoot’s problems cause brand turbulence
By Ervin Ha, YouGov’s Head of Data Products, Asia Pacific
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Netflix tops YouGov’s Singaporean brand advocacy rankings
Netflix has the strongest brand advocates among Singaporean consumers, new analysis from YouGov BrandIndex reveals.
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StarHub’s corporate woes deflate its Buzz score
Following news of restructuring, consumers are buzzing with negative comments.
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McDonald’s the most positively talked about brand amongst Singaporean millennials
The most popular brands among 18-34 year-olds.
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Singapore Airlines is the most positively perceived brand in Singapore
Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...
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April's Ad of the month – Singapore: Huawei
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...
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September’s most successful ad – Apple iPhone
This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...
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Incoming Topshop CEO faces strong competition at home, online, and abroad
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
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August’s most successful advertiser – Amazon
This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...
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