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Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

New YouGov research also reveals that attitudes to gender are generational

Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
Only 11% of APAC consumers primarily use apps to order their pizza delivery

Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
Who are the laziest people in APAC?

Work, work, work. All we ever seem to do is work. According to the latest research from YouGov, the world’s leading online research firm, ...
Nearly half of APAC residents believe children’s toys are too gendered

The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...
How to avoid annoying people on public transport

Attention public transport users! YouGov’s latest research reveals which traits people find to be the most annoying when using public transport. Read on to ...
Our fresh election methodology can benefit your organisation

As the dust of the general election settles, many commentators are still stating they didn’t see it coming. But we did. We said at ...
Over 70% of APAC Respondents Think Life Should Be Fair

'Life isn't fair' was a retort many of us threw out to our families as we were growing up. YouGov, the world’s leading online ...
Millennial travelers look for individualised, cultural experiences

New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.